2019 Packaging Trends
The packaging for your product represents your company’s brand identity. There are many opportunities for businesses to refine their brand in the packaging design process. Since your customers appreciate quality design, your packaging needs to be eye-catching, for both online and physical product sales. This general preference for attractive design has remained constant, but the details of design trends are evolving with consumer choice. Today, Label Solutions explains this year’s top packaging design trends that any business can capitalize on.
Typesetting and other mechanical processes are trending out, and digital printing is taking over in 2019. Computer generation is the new standard for designing physical product packaging and creating graphics or logos to enhance brand appearance.
Label Solutions, Inc. produces digitally printed labels, including custom labels, prime labels, and more. Customers utilize our digital printing services for everything from seasonal packaging to multi-SKU labeling. The top product brands benefit from personalized packaging because it connects to consumers on a personal level and immediately attracts their attention.
When it comes to product packaging, it’s important that companies and designers think green to reduce landfill waste and save energy. Consumers who are concerned about the environment value sustainable brands. Many studies have shown that millennials would pay more for a product with sustainable packaging, such as recycled aluminum. With this rising demand, we anticipate that more businesses will emphasize sustainable product packaging and use it to increase sales this year.
Transparent packaging, also called peek-a-boo labeling, is trending again in 2019. When consumers select an item at the store, they want certainty that they’re buying a quality product. Transparent labels leave a clear, cut-out area on the back of the product package, and you can flip it over to see the product itself. It’s a “sneak peek” or “show and tell” of what’s inside the box. A transparent packaging design communicates honesty to the customer, and it can help your business build trust.
Bright, cluttered packaging designs circa the 1990s and 2000s are now trending towards cleaner designs. Customers value simplicity, and labels that have too much complicated content can turn people away. Minimalist packaging is meant to remove excessive wrapping and clutter until only the basis remains. Whether you sell cleaning commodities, beauty products, or nutraceuticals, minimalist labels are more pleasing to the eye and clarify your brand to create a lasting impression on consumers.
Trust Label Solutions, Inc. for Your Digital Printing Needs
At Label Solutions, Inc., we develop and print high-quality labels that are eye-catching and functional. We have the digital printing technology and fresh ideas to meet our customers’ needs for convenience and performance. If you’re ready to get started or you want more information, contact one of our team members for a quote.