Label Solutions Inc. Identifies Industry-Specific Packaging Trends

Industry-Specific Packaging Trends for 2019

If you’re a business owner, you understand the importance of adapting to new trends and staying ahead of the game. Due to new advances in technology, mass production is shifting towards specialized brand packaging. The more you can visualize a future trend and include it into your packaging strategy, the more benefits you will receive. Today on the blog, Label Solutions, Inc. identifies some industry-specific packaging trends for 2019.

Personalized Beverage Labels

Digital printing gives label providers the ability to customize packaging and include personalization in their products. Personalized labels have been trending up for the past few years, and they continue to propel the industry in 2019. Individuals are able to relate to the product and identify with the personalized packaging. This element of identification is what makes the trend a major success with beverage labels. For example, Coca-Cola’s Share a Coke campaign attracts consumers when they see their name on their favorite Coke beverage. It’s difficult to say no to a bottle label that screams your name.

Another example is Bud Light’s custom NFL team cans, which have been a trend in recent years. Hardcore football fans are the intended audience, and these fans are more likely to buy beer with their favorite team’s logo on display.

Related Post: Craft Beer Canning and the Factors of Success      

White Labeling

White label branding (also called private labeling) is a practice where one company produces a product or service, and another company rebrands it to make it look like their own. Many manufacturers are using white labeling across multiple industries. Grocery stores like Walmart buy other brand’s products, place the store’s Great Value brand on the labels, and sell them at a lower price. All kinds of products are sold under the Great Value brand. Various companies provide these products and package them with the Great Value label (rather than their own) in support of Walmart.

While white labeling is common in grocery stores, it also applies to the nutraceutical industry. Label Solutions, Inc. offers convenient private labeling programs for nutraceutical products. Contact us today to learn more about our programs.

Related Post: The Top Packaging Design Trends in 2019

Label Solutions, Inc. Can Help

Label Solutions, Inc. delivers extraordinary quality in each label we produce. From nutraceutical supplements to food and beverage labels, our experienced team can help you decide which label is best for your products. Start by requesting a quote or call 1(800) 299-9200 today.

Label Solutions, Inc. Looks at the Year’s Top Packaging Design Trends

2019 Packaging Trends

The packaging for your product represents your company’s brand identity. There are many opportunities for businesses to refine their brand in the packaging design process. Since your customers appreciate quality design, your packaging needs to be eye-catching, for both online and physical product sales. This general preference for attractive design has remained constant, but the details of design trends are evolving with consumer choice. Today, Label Solutions explains this year’s top packaging design trends that any business can capitalize on.

Digital Printing

Typesetting and other mechanical processes are trending out, and digital printing is taking over in 2019. Computer generation is the new standard for designing physical product packaging and creating graphics or logos to enhance brand appearance.   

Label Solutions, Inc. produces digitally printed labels, including custom labels, prime labels, and more. Customers utilize our digital printing services for everything from seasonal packaging to multi-SKU labeling. The top product brands benefit from personalized packaging because it connects to consumers on a personal level and immediately attracts their attention.

Related Post: What Are the Latest Trends in Digital Printing?

Sustainable Packaging

When it comes to product packaging, it’s important that companies and designers think green to reduce landfill waste and save energy. Consumers who are concerned about the environment value sustainable brands. Many studies have shown that millennials would pay more for a product with sustainable packaging, such as recycled aluminum. With this rising demand, we anticipate that more businesses will emphasize sustainable product packaging and use it to increase sales this year.

Transparent Packaging

Transparent packaging, also called peek-a-boo labeling, is trending again in 2019. When consumers select an item at the store, they want certainty that they’re buying a quality product. Transparent labels leave a clear, cut-out area on the back of the product package, and you can flip it over to see the product itself. It’s a “sneak peek” or “show and tell” of what’s inside the box. A transparent packaging design communicates honesty to the customer, and it can help your business build trust.

Minimalist Packaging

Bright, cluttered packaging designs circa the 1990s and 2000s are now trending towards cleaner designs. Customers value simplicity, and labels that have too much-complicated content can turn people away. Minimalist packaging is meant to remove excessive wrapping and clutter until only the basis remains. Whether you sell cleaning commodities, beauty products, or nutraceuticals, minimalist labels are more pleasing to the eye and clarify your brand to create a lasting impression on consumers.

Related Post: Label Solutions Identifies Industry-Specific Packaging Trends

Trust Label Solutions, Inc. for Your Digital Printing Needs

At Label Solutions, Inc., we develop and print high-quality labels that are eye-catching and functional. We have digital printing technology and fresh ideas to meet our customers’ needs for convenience and performance. If you’re ready to get started or you want more information, contact one of our team members for a quote.