Craft Beer Canning and the Factors of Success

Beer Labels: What are the Factors of Success?

The craft beer industry has experienced significant growth in recent years. From India Pale Ales to the Imperial Porter and the Blonde Ale, there are never-ending varieties of craft beer styles. As microbreweries continue to reinvent beer, industry experts expect the craft beer trend to remain consistent in the coming years.

Are you a selective drinker? Do you enjoy exploring many types of craft beer? If so, you will enjoy this blog post from Label Solutions, Inc. Today, we outline successful product labeling for craft beer, including two success stories and the factors that we can deliver for you.

Beer Label Success Story #1: Springfield Brewing Company

The secret recipe of Springfield Brewing Company’s labeling success has been their transition to pressure-sensitive labels to expand their craft beer production. Before, the brewery used cut-and-stack, glue-applied paper labels which created operational headaches.

The switch to pressure-sensitive film labels enabled the company to improve the branding appeal of its craft beer, even as they continue to offer an ever-expanding catalog of products. The new labels also allowed for immediate chilling of bottles and increased their operational speeds and reliability. The pressure-sensitive labels did not rip, peel or wrinkle, holding up to temperature and moisture requirements that the old glue-applied labels could not handle.

Beer Label Success Story #2: Mother’s Brewing Company

The Label Solutions value chain supports local craft breweries like Mother’s Brewing Company. Small breweries face a packaging dilemma: do they sell bottles or cans? Bottling and canning have different benefits. Many breweries have turned to cans for packaging because they enhance consumer appeal and maintain product quality by keeping beverages colder and fresher. Cans are also easy to hold and carry.

More than 2,000 craft beers are currently being canned in the U.S., and we have just started to list the advantages of canned beer. Cans are appealing because you can recycle them more than bottles and they don’t break easily, which reduces the risk of product loss. Companies can also drive business by using digital printing to generate high-quality labels on demand.

Mother Road Mobile Canning

With beer cans, companies can streamline operations, including sustainability and mobile canning. Mobile canning provides cost-effective on-site packaging for companies and is perfect for new product releases. While breweries sometimes have to wait weeks for pre-printed cans, they can immediately get to work when mobile canners provide door-to-door service. Mother’s Brewing Company used mobile canning and pressure-sensitive film labels for its 2016 Backyard Beers series.

How Label Solutions Can Help

Label Solutions is a diverse label manufacturer with full-service printing and design capabilities for our growing list of customers across the U.S. There is an open door for any brewery who wants to succeed, whether that success comes from mobile canning, pressure-sensitive film labels, or both. One-of-a-kind brews need a clean, cost-effective label that mirrors your passion and creativity. Let Label Solutions help serve you with a high-quality label that can handle the wet environment of canning.

Contact Your Beer Label Solution Today

If you are ready to earn a new label as a leader in the craft beer industry, we want to work with you. At Label Solutions, we bring more than 25 years of experience to our custom beer labels on cans and bottles. Contact us today to discover the valuable resources we can provide to help your brewery succeed.

8 Mistakes Blog Series – Mistake #1: Construction vs Artwork & Compliance

8 Common Product Labeling Mistakes - Part 1: Construction vs Artwork & Compliance

At Label Solutions, Inc., our first priority is always the success of your business. There are lots of small mistakes that are commonly made by business owners when they are planning their product labels and packaging. Those small mistakes can lead to big problems down the road, so the team at Label Solutions is here to help!

We have prepared an 8-part blog series that explains common mistakes that business owners make, with expert insider knowledge that can help your business succeed.

Today, we cover Mistake #1: Misunderstanding the Difference Between Label Construction vs. Artwork & Compliance. Stay tuned to our blog for each weekly installment in this 8-part series!

The Construction of the Label

The Construction of the Label is the material selected and the production process to produce the label. When creating a new label from the ground up, it is important to factor in how your product will be produced, necessary shipping and supply chain needs, how it is stored in inventory, and how it will be presented at the POS. Understanding the environments your product will be exposed to throughout its life cycle will give you an advantage when approving substrate material, inks, and the strength of an adhesive that might be necessary for your application.

The Artwork & Compliance of the Label

The Artwork & Compliance of the Label refers to the overall design of the label, artwork, customer messaging, barcodes, and regulatory requirements you need to follow in order to avoid serious government fines that might relate to your industry (Referring to agencies such as OHSA, DOT, and the FDA).

Compliance Safety Net

Most label providers do not have the in-house expertise to offer compliance assistance. Although it is still the manufacturer who is liable for all final artwork approvals on their product, label providers that do offer advisory services can help update label content when regulatory changes are enacted. This safety net can save your company from extra production costs and potentially, excessive legal time and material costs. In short, you should always review final label artwork approvals with your compliance team and/or legal expert, but it never hurts to have a safety net to help eliminate unnecessary orders or production delays.

In most cases, the construction of the label does not apply to the compliance of the label. However, the electronics industry is an exception. Their industry uses UL (Underwriter Laboratories) labels that must meet UL specifications and be produced under-recognized UL files. In other words, the compliance of a UL label is the construction of the label.

Best Method Approach

An excellent example of companies that understand the difference between Label Construction vs Label Artwork & Compliance can be found in the compressed gas industry. Gas suppliers and distributors require long term regulatory compliant labels on their cylinders and micro-bulk tanks. These gas tanks are used in a wide variety of industries, such as for manufacturing, welding, medical procedures, and specialty gas mixes for the microelectronics industry.

Compressed Gas Industry Requirements

The compressed gas industry requires that their labels follow strict, up-to-date OHSA and DOT compliance requirements. As for the construction of the label, it is common practice that the label remains legible on the cylinder for an average of five years. This 5-year duration is due to the millions of tanks that are in circulation throughout the U.S. and Canada. Also, each label is produced to adhere to the cylinder's metal surface during extreme outdoor weather conditions, such as fluctuating temperatures, freezing rain, high winds, and direct sunlight year-round.

Reach Out to the Team at Label Solutions, Inc.

At Label Solutions, Inc., we provide specialty labeling for businesses across many industries. Whether you need labeling for compressed gas cylinders or food and beverage products, we are prepared to deliver outstanding results. To learn more about everything we offer, contact the team at Label Solutions today.

Be sure to stay tuned and check out the next installment in our 8-part blog series, Mistake #2: Applying Labels Incorrectly to Your Products.

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