Industry Specific Packaging Trends for 2019
If you’re a business owner, you understand the importance of adapting to new trends and staying ahead of the game. Due to new advances in technology, mass production is shifting towards specialized brand packaging. The more you can visualize a future trend and include it into your packaging strategy, the more benefits you will receive. Today on the blog, Label Solutions, Inc. identifies some industry-specific packaging trends for 2019.
Personalized Beverage Labels
Digital printing gives label providers the ability to customize packaging and include personalization in their products. Personalized labels have been trending up for the past few years, and they continue to propel the industry in 2019. Individuals are able to relate to the product and identify with the personalized packaging. This element of identification is what makes the trend a major success with beverage labels. For example, Coca-Cola’s Share a Coke campaign attracts consumers when they see their name on their favorite Coke beverage. It’s difficult to say no to a bottle label that screams your name.
Another example is Bud Light’s custom NFL team cans, which have been a trend in recent years. Hardcore football fans are the intended audience, and these fans are more likely to buy beer with their favorite team’s logo on display.
White label branding (also called private labeling) is a practice where one company produces a product or service, and another company rebrands it to make it look like their own. Many manufacturers are using white labeling across multiple industries. Grocery stores like Walmart buy other brand’s products, place the store’s Great Value brand on the labels, and sell them at a lower price. All kinds of products are sold under the Great Value brand. Various companies provide these products and package them with the Great Value label (rather than their own) in support of Walmart.
While white labeling is common in grocery stores, it also applies to the nutraceutical industry. Label Solutions, Inc. offers convenient private labeling programs for nutraceutical products. Contact us today to learn more about our programs.
Label Solutions, Inc. Can Help
Label Solutions, Inc. delivers extraordinary quality in each label we produce. From nutraceutical supplements to food and beverage labels, our experienced team can help you decide which label is best for your products. Start by requesting a quote or call 1(800) 299-9200 today.