Why You Need Sharp Graphics on Custom Labels

A well-written custom label allows you to engage customers with your message and branding. Your label can also provide important instructions or warnings for customers, businesses, and regulatory agencies. However, a great label requires more than just words and text. In today’s blog from Label Solutions, we explain the benefits of sharp graphics on custom labels.

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Better Visuals

Graphics on custom labels create better visuals. Your products stand out with intelligent and creative graphic design elements. Consider developing a branded color palette and font portfolio for your business. This will ensure that every product and promotional material is complementary and cohesive. 

Warning and instructions labels need sharp graphics to draw attention and communicate clearly. A custom label with a large flame on it instantly lets someone know there’s a fire hazard. There’s no question of what the label is trying to convey.

Instant Communication

Excellent graphics on custom labels communicate what else is on the label or in the container with just a glance. A bottle of mayo looks white, but a graphic with a sandwich on it denotes the product without looking closely at the label. Supplements are the same way: consider a nutraceutical that supplies vitamin A. 

In the vitamin A label design, you might include a branded orange carrot graphic to intuitively communicate what nutrient is in the bottle. That particular color orange might be a part of your branded color palette, and is reinforced when used elsewhere in the design.

Warning or instruction graphic design elements can help to communicate clearly and quickly. A broken glass graphic denotes something fragile is on the inside. A hazard graphic with a man trying to lift a large parcel denotes the object is heavy and needs special treatment. Graphics make these warnings stand out on a box, container, or apparatus.

Brand Identity

Custom labels give you distinct advantages in product sales. If all things are equal with a rival product, a great graphic design on your label makes you stand out from the competition. Suppose your wine bottle looks exactly like a competitor’s. Even the text uses the same font. However, your label has a distinct graphic that showcases the name of your brand. Better brand identity expands your customer base, wins new customers, and improves your market share.

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Custom Labels by Label Solutions

Label Solutions provides all sorts of labels for your company. We make labels for individual products, large boxes, warnings, machinery, parts, and more. Contact Label Solutions today or call toll-free 1-800-299-9200 for more details.

The Importance of Brand Identity Design for Your Product Label

Whether you sell soft drinks or cleaning products, brand identity is a critical part of your product label design. You may have the most advanced and high-quality product on the shelf, but if your branding is forgettable, you won’t build the type of loyal customer base your product deserves.

You need product branding that stays on your customers’ minds if you want to profit from the excellent quality of your products. This is where Label Solutions can help. Read today’s blog to learn about the importance of brand identity design for your product label.

Brand Identity Gives Your Product a Purpose

The purpose of your product must come through in your product packaging and brand identity, whether you sell fine wine or child-safe shampoo. Labels can make an overt statement of purpose, for example, “Mom’s Choice for No-Tears Baby Shampoo.” Or they can create a subtle indication of luxury and natural quality, such as a beautifully designed wine label utilizing recycled materials.

Clearly defining your product’s purpose helps customers to feel certain about the benefits of your product and the role it will play in their lives. When your brand identity consistently asserts a clear and valuable purpose, customers feel they can count on your products to fulfill their needs.

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Brand Identity Creates a Memory

The right brand identity will create a memory that engages the customer on an emotional and practical level. That memory will be different for each customer. Some may remember your product from their childhood. Some may remember your product from their grandma’s kitchen cupboard. Some may simply remember your product from their last visit to the grocery store.

The key is to create a brand identity that is unique and engaging. Whatever the individual experience of the customer might be, your brand will be associated with their specific, personal memories.

Brand Identity Builds Trust

Cohesive and consistent brand identity is the cornerstone of consumer trust. You can invest heavily in operations and production while providing the best world-class customer service. However, if you have an inconsistent product label design and forgettable brand identity, you will never build the customer trust your product deserves. Label Solutions is proud to offer an experienced, in-house design team to help you maintain consistent brand identity across your whole product line for decades to come. We are dedicated to long-lasting partnerships with each and every client we serve.

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Build Your Brand With Label Solutions

If you’re ready to build your brand and ensure consistent and cohesive product label design across your entire product line, Label Solutions can assist you. Our experienced in-house team handles every step of the process, from the first custom label design to the last shipment arriving at your doorstep. We’re proud of the excellent service we provide to every client. Reach out to the Label Solutions team to start building your brand!

What to Consider When Getting Custom Durable Labels

Things to Consider When Choosing Custom Labels

Custom labels can be as unique and distinctive as necessary. Whether you’re a small craft brewery or a large manufacturer of industrial supplies, you can choose the perfect custom labels for all of your products and applications. Before you complete an order with us, there are some things to consider, and our team is here to help. Read today’s Label Solutions blog to learn more about choosing the right custom labels for your business.

What Item Are You Labeling?

When we help customers choose custom labels, we first examine the product and application surface they are labeling. There are many elements to consider when labeling an item:

Shape

It’s more difficult to label angles and curves than flat surfaces, but we’ll make sure the label stays put and looks great with an optimized adhesive and a flexible film.

Composition

Next, take the application material into account. Whether you’re working with glass bottles, paper products, plastic, cardboard, fabric, or metal, the physical structure will react differently to label materials.

Texture

You should also consider the texture of the surface where the label will stick. Since rough surfaces are more challenging to label than smooth ones, we will use an aggressive and resilient adhesive.  

Cleanliness

Labels work best on clean surfaces, but sometimes you can’t prevent dust, dirt, oil, or frost from gathering on the exterior. If this is true for your item, we’ll opt for solvent-resistant label materials.

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The temperature of the Item

If you have products that are very hot or cold, you will need a specific adhesive that can endure extreme temperatures. Some adhesives are “all temp” or “cold temp” and will ensure the label has properly adhered to the surface.

What Is the Application and Service Environment?

Next, it’s important to consider the label’s environment. Will the tags live in a warehouse, an open stockyard, or another storage area? Think about everything that could affect the performance of your label after you’ve applied it.

Over time, certain things affect the quality and durability of the label, and some environments are more exposed to these elements than others:

  • Sunlight
  • Dirt
  • Moisture
  • Friction
  • Extreme temperatures

Label Solutions has the labels that will handle all kinds of temperatures, from extreme heat to negative 30 degrees.

How Long Will the Labels Need to Last?

Some custom labels tend to last longer than others. For example, paper materials typically decay faster than BOPP, polyester, and vinyl films. Whether you’re looking for short-term or long-term labels, we have the solution to meet your needs.  

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Custom Labels at Label Solutions, Inc.

At Label Solutions, Inc., we create clean, functional, and unique custom labels that promote your brand. Our team is ready to make your new label ideas become a reality. Contact us today to experience our full-service custom labeling.