The Importance of Custom Wine Label Design

Vineyards and wineries around the world create amazing products that taste wonderful. Connoisseurs of these products tend to be discerning, well-informed, and interested in the details of each wine they try. Therefore, wine label design is very important for customer experience and enjoyment. Today’s blog from Label Solutions discusses the details of custom wine label design that make vintages and winemakers stand out from a crowded field.

Prestige and Provenance

When developing your custom wine label design, consider the feeling you want to leave with your customers. Many winemakers are proud of the prestige and provenance of their wines. They want customers to experience the tradition of the production process, the expertise of the vintners, the quality of the ingredients, and the natural beauty and history of the vineyards.

Proper communication of the excellence, prestige, and provenance of your wine lends to the overall experience. Customers will value your product and enjoy it more with each glass when they know the pedigree behind every grape, every drop, and every note. Label Solutions provides custom label design for vineyards and wineries that makes the right first impression.

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Informative and Engaging

Fantastic custom wine labels inform and engage customers. True wine aficionados are fascinated by the details about the wines they enjoy. When they see a wine with a beautiful appearance, they will pick it up and spin it around to read all the details — from the grape varietals to the type of casks used for aging.

Prominent label designs for a wine grab the customer’s attention with beautiful visuals, such as a cursive script or lovely illustration. Labels then keep their attention with informative and engaging details. The in-house label design team at Label Solutions works with you to get every detail just right to create an irresistible final result.

FDA Requirements

While prestige, information, and engagement are important, regulatory compliance is absolutely fundamental. Your products must abide by FDA regulations. Otherwise, you can’t sell them in the United States. Labels need to show all information, certification, and health warnings as required by law.

As such, labels need to contain materials and adhesives that keep them intact and compliant along all stages of the product journey. Wine labels must endure every process and handling, from the factory line and freight truck to the store shelf and inspection by the customer. Label Solutions has the experience, technology, and compliance team to make sure every product complies with regulations.

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Label Solutions Is Here to Help

At Label Solutions, we understand the utmost importance you place on the quality of your wine and the integrity of your brand. Your customers are very discerning, and they have a lot of options. Let us show you how your custom wine label design can stand out from the rest. Contact us today to get started!

Craft Beer Canning and the Factors of Success

The craft beer industry has experienced significant growth in recent years. From India Pale Ales to the Imperial Porter and the Blonde Ale, there are never-ending varieties of craft beer styles. As microbreweries continue to reinvent beer, industry experts expect the craft beer trend to remain consistent in the coming years.

Are you a selective drinker? Do you enjoy exploring many types of craft beer? If so, you will enjoy this blog post from Label Solutions, Inc. Today, we outline successful product labeling for craft beer, including two success stories and the factors that we can deliver for you.

Beer Label Success Story #1: Springfield Brewing Company

The secret recipe of Springfield Brewing Company’s labeling success has been their transition to pressure-sensitive labels to expand their craft beer production. Before, the brewery used cut-and-stack, glue-applied paper labels which created operational headaches.

The switch to pressure-sensitive film labels enabled the company to improve the branding appeal of its craft beer, even as they continue to offer an ever-expanding catalog of products. The new labels also allowed for immediate chilling of bottles and increased their operational speeds and reliability. The pressure-sensitive labels did not rip, peel or wrinkle, holding up to temperature and moisture requirements that the old glue-applied labels could not handle.

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Beer Label Success Story #2: Mother’s Brewing Company

The Label Solutions value chain supports local craft breweries like Mother’s Brewing Company. Small breweries face a packaging dilemma: do they sell bottles or cans? Bottling and canning have different benefits. Many breweries have turned to cans for packaging because they enhance consumer appeal and maintain product quality by keeping beverages colder and fresher. Cans are also easy to hold and carry.

More than 2,000 craft beers are currently being canned in the U.S., and we have just started to list the advantages of canned beer. Cans are appealing because you can recycle them more than bottles and they don’t break easily, which reduces the risk of product loss. Companies can also drive business by using digital printing to generate high-quality labels on demand.

Mother Road Mobile Canning

With beer cans, companies can streamline operations, including sustainability and mobile canning. Mobile canning provides cost-effective on-site packaging for companies and is perfect for new product releases. While breweries sometimes have to wait weeks for pre-printed cans, they can immediately get to work when mobile canners provide door-to-door service. Mother’s Brewing Company used mobile canning and pressure-sensitive film labels for its 2016 Backyard Beers series.

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How Label Solutions, Inc Can Help

Label Solutions is a diverse label manufacturer with full-service printing and design capabilities for our growing list of customers across the U.S. There is an open door for any brewery who wants to succeed, whether that success comes from mobile canning, pressure-sensitive film labels, or both. One-of-a-kind brews need a clean, cost-effective label that mirrors your passion and creativity. Let Label Solutions help serve you with a high-quality label that can handle the wet environment of canning.

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Contact Your Beer Label Solution Today

If you are ready to earn a new label as a leader in the craft beer industry, we want to work with you. At Label Solutions, we bring more than 25 years of experience to our custom beer labels on cans and bottles. Contact us today or call toll-free 1-800-299-9200 to discover the valuable resources we can provide to help your brewery succeed.